Those are statistics for people who have decided to buy a home, but what about home buying dreamers? You know, the people that periodically do house hunting without knowing when they will actually buy a home; all agents experience this. What do you do with and about them? Do you hope they will contact you when they are ready, or do you just forget them? One of the worst things an agent can do is forget them. If you forget them, they definitely will forget you, or at the very worst, start speaking negatively about you on social media. The best way to be remembered is to show them you care about their dreams. The following system can inexpensively show them you care, help them get prepared for buying or selling, PLUS keep your contact access right at their fingertips for years. Plus, do it all in a non-intrusive and rewarding way. ALWAYS REMEMBER THIS: Real Estate Dreamers Are Buyers Who Just Haven’t Committed Yet! However, they could help secure your future if you treat them with interest!
Agents who don’t have a way to stay in contact with serious shoppers, though they don’t commit to you at first, are agents who aren’t thinking or planning for the future. This also apply’s to home buying dreams, because dreamers may become buyers and sellers within a few months or a year. If they are spending time actually shopping, they feel the time and finances are close to being right.
Another thing to remember is these serious shoppers and dreamers may also have friends and family that might become serious shoppers in the near future (within 2 years). Would prefer they contact you, or another agent or broker? If you prefer they contact you or your agency, you need a system.
For the past 16 years, small businesses have increased their use of e-learning by 900%, making online learning the new normal (SmallBizTrends). 70% to 90% of all workplace learning happens informally, 2019 (Docebo). 87% of employees believe that it is essential to share knowledge socially, 2019 (Docebo).
We have repurposed elearning into an awesome new client retention and prospecting system that will help your business grow both now and the future. We have also added a new twist… We reward your clients and prospects for learning about buying and selling a home, and sharing what they learn. You and your agency become the hero, which equates to more present and future transactions.
As a business owner, you probably recognize one fact… competition is fierce. It is not getting easier to do business and prosper unless you offer your customer something that no one else can. In other words, you must differentiate yourself from your competitors so when they think of buying the service or product that you offer, they think of you. Giveaway Incentives are one way of accomplishing that.
There are a variety of different types of incentive programs available, but no doubt you want to use the one that will be most effective for your business. One of the most effective incentive programs is to use travel vouchers, also known as travel certificates.
The Power & Pleasure of Travel
While there are many other incentive programs, such as merchandise giveaways or cash prizes, many people love to travel, which is why travel certificates make such great incentives. Although people enjoy cash giveaways, they tend to be quite expensive for businesses to fund, and products can be a difficult choice as well, since it is difficult to know what people really want. The great thing about using travel certificates is that almost everyone enjoys traveling, even if it just a few days getaway.
Travel is considered to be the most effective reward.
According to the result of an email survey conducted by CMI, 58% say travel is more effective than cash or merchandise. Survey respondents consider travel to be the most effective reward. (Incentive Travel Fact Book)
“Cash bonuses are necessary but travel is a higher perceived reward,” says Verizon’s Porterfield. Additionally, in a recent survey of American workers, 85% said they were motivated by vacation travel incentives.
Travel has a universal appeal and high-perceived value.
USA Today, on their recent survey, stated that “93% preferred travel over other incentives.” This is because vacation travel is something that some or most people would not be able to get for themselves.
Travel And Vacations Are Great… But We Offer Much More!
As you look throughout the internet you will find hundreds of various gifts and incentives companies use to attract and incentivise prospects and customers, but we offer are incentives that have a much greater perceived value. Following are the certificates we offer; however, the certificates we feature in our Home Dream Rewards System are the “$1000 Restaurant & Grocery Savings”, “7 Night Resort Getaways”, “Ultimate Cruise Getaways”, “Hotel Discount Clubs”, and the “3 Day Hotel Getaway” as the notifications signup gifts. We invite you to sign up for one of our free courses for a usable reward certificate.
Have you ever heard of “Top Of Mind Marketing”? The principle is fairly simple, the more prospects see your name, picture of your face, or advertising, the more you are staying at the top of their mind. In the advertising and promotions world “Top Of Mind Marketing” is also known as “Branding”. As a real estate agent “Your Name Is Your Brand”, just like the agency and broker names you are working through are local brands, and national real estate corporation names like RE/MAX, Century 21, Keller Williams Realty, Coldwell Banker and ERA Real Estate are credibility brand names for local agents. When these local agencies, brokers, and national corporations advertise on local and national medias, do you think their only objective is to reach hot prospects? ABSOLUTELY NOT! Their other objective is to “BRAND” their names in the minds of possible future home buyers and sellers, so the advertising watchers and readers will think of them when they are ready to buy or sell a property. That’s the same objectives “Home Dream Rewards” was created to accomplish, with the exception that we wanted it to be affordable for all agents, including beginners. The time and money you spend to get prospects and clients is better served when you have a system that can help keep your name (your personal brand) at the top of their minds.
As stated earlier, serious home shoppers can take up to 3 or 4 months before they even contact a real estate agent, mainly because they don’t want to be forced or hounded into making a buying decision. As an agent you may feel like you don’t have the time or patience to contact them every few days or once a week; you financially need buyers and sellers now, but prospects aren’t on your timetable. If you are not at the top of their mind when they are ready to buy or sell, they will find another agent. That is where our “Home Dream Rewards System” comes into play!
You simply give your prospect your personalized web address to our system. If they join the system the system automatically stay in contact with them through the series of home buying and selling short video lessons. Following is how the system keeps you at the top of their mind for the first few months:
Your Top Of Mind Goldmine
As stated earlier, as a real estate agent “Your Name Is Your Brand”, just like the agency and broker names you are working through are local brands, and national real estate corporation names like RE/MAX, Century 21, Keller Williams Realty, Coldwell Banker and ERA Real Estate are credibility brand names for local agents. As you promote your real estate business, or referrals come to you, it make good practical sense to start branding your name and face in the mind of every prospect or lead. Remember, when those prospects, leads and referrals first come to or contact you, over 80% of them are not ready to sign a contract with you. Most of them will have already contacted other agents, and will probably contact even more during their home buying or selling process, which could be up to 6 months or more. If you don’t do something to help keep your name and face in front of them, chances are great they will forget about you. Our system could help eliminate some the forgetfulnes.
Following is similar to what your prospects will see in every page, lesson, sidebar, even articles and future articles. As you can see, your name, profile picture and contact phone number are featured in large text. The buttons are a Tap-To-Call buttons where your mobile visiting prospects can simply tap the button then instantly call you without tapping numbers, a website button connecting them to your person agent site or agency site, then a Facebook button that takes them directly to your Facebook business or profile page, whichever you provide. These features can help convert your visiting prospects into clients. With 30 video lessons spread out over 4 months, plus other contact items like articles dripped in between and after, this system was truly created to help keep you and real estate business at the top of all your hot, warm and cold prospects minds.
A NOTE ABOUT THE CARDS: Not only can you use these cards to hand to prospects you personally meet, you can also lay them around at open houses you stage, or give a few to family and friends that know people who are thinking about buying a home in the near or distant future. You can even ask business owner family, friends, or people you do business with, to lay a some cards around at their business locations. REMEMBER, the #1 word in marketing is “FREE”! If people are thinking or dreaming about buying a home, these cards could attract them to you. How and why? Because these cards lead them to FREE home buying and selling knowledge plus gifts, without pressure or obligations. You get the big advantage of putting your name, face and real estate business in front of them while they are in the thinking and dreaming process. Plus, your contact information is always just a few clicks or taps away, even if it is a year or two away. This is an ideal way to build your real estate business for now and the future.
Once you signs up for our system and complete the setup information form you receive a referral web address (also called a URL) like this: https://homedreamrewards.us/agt/username (username is s short personal ID name selected by an agent). When you refer prospects through your personalized URL our system attaches those visitors to you in the system’s memory indefinitely, which means if your referrals comes back to our system, even by using a direct link to HomeDreamsRewards.us, your referrals will still stay attached to you; as long as they are visiting using the same computer or mobile device.
For example: the “Guide to Buying Your Dream Home” guide we give your prospects within the first lesson has links within it that leads back to HomeDreamsRewards.us, if they click a link within the guide the agent is still attached. When your visitors visits any page or lesson in our system your agent name, photo, contact phone number and link buttons will be featured in every lesson, page, sidebar and article. As already stated, the visitor stays attached to the agent indefinitely, or until you cancel your membership.
Email And Other Correspondence
As a real estate agent you are probably already corresponding with current prospects and leads, why not simply add your personalize URL to every email, along with an invitation to signup?
Promote Your System Through Social Media
Your personalized URL can be posted on Facebook, Twitter, LinkedIn, YouTube, Pinterest, Instagram, Reddit, Snapchat, Tumblr, Nextdoor, WhatsApp, Messenger, TikTok, Quora, and other social sites and platforms you are connected with. You can also post it in blogs and forums. You can stamp or print it on the back of business cards. You can highlight it on your websites using your included personalized link button below. You can even give your personalized URL over the phone.
Another awesome and powerful strategy is to Post And Pin your personalized URL at the top of you Facebook Business Page. Following are a couple images that will show you how:
The above images are from an actual post on a Facebook business page. Notice the personalized “Home Dream Rewards” URL is at the end of the typed text. When you create your post you need to do the same. When you do, the same image will display in your post. What’s so awesome about our system is when your Facebook Realtor Business Page visitors click or tap on either the text URL or the image they will be taken directly to HomeDreamRewards.us branded with your personal username ID. Therefore, when your visitors visit the any of the pages, lessons, and even articles on “Home Dream Rewards” your agent name, image and contact link buttons, which includes a tap-to-call button for mobile users, will be shown.
The way you can get the greatest benefits from posting your URL on your Facebook business is by “Pinning” this post to the top of your business page’s timeline. That way every page visitor will see and react to it first; therefore, even visitors you don’t know will be linked to you if they visit and participate your “Home Dream Rewards” system. After all, they are visiting your Facebook page because they are interested in real estate! Viral Marketing Possibilities… Another advantage of pinning this post to the top of your Facebook business page, and also asking your hot prospects, family and friends to visit your page and share your personalized URL is the effortless viral marketing possibilities. Seeing that your personalized URL text link and the image are connected to your Home Dreams Rewards system if visitors click the “Share” icon at the bottom of the post both the link and the image will be shared on their personal Facebook timeline. If visitors to their timelines share that post, that’s more possibilities of you gaining free prospects. That’s FREE Viral Marketing And Followup For Your Real Estate Business!
Pinning your post is as simple as the second image reveals. Simply click the 3 dots in the top right of the post, and then click the “Pin to Top of Page” select. That’s it! It will stay pinned until you unpin it. This could help your prospecting efforts for years. Can you imagine how many and much commissions you could earn if just 1 prospect would become a client through this system?
(NOTE: Demo the free system as a prospect would, through the homepage . All reward certificates are usable.